The Birkman Method®

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The Birkman Method is an online, personality, social perception, and occupational interest assessment for developing self-awareness, awareness of others, and profiling the careers that can bring you more success and job satisfaction. 


At Colorow Consulting, Inc., we have used the powerful Birkman Method for more than 20 years at Colorow Consulting, Inc.  Hundreds of our clients, including their families and associates, have experienced life-changing results from this powerful and illuminating tool.

When you take any of our courses, we start with the Birkman Method assessment, and provide individualized feedback from one of our Birkman Certified Consultants, which will be used as a guide and a benchmark to build a path to your ideal career.  You will gain incredible insights as to how you respond to various work and life situations, and clarity with how to be effective in all areas of your life.  

The success you achieve in life can largely depend on how well you understand yourself, and those with whom you interact.

Much of our time is spent working with others to accomplish objectives. People skills are one of the most critical we can develop. The Birkman Method is a scientifically developed, multi-dimensional assessment designed to help you achieve more at work and at home. It integrates behavioral, motivational and occupational data together to predict behavior and work satisfaction across situations. The Birkman Method is the most accurate and comprehensive personality assessment for improving people skills and aligning roles and relationships for maximum productivity and success.

Measures of The Birkman Method:

  • Usual Behavior – effective behavioral styles for tasks and relationships.
  • Underlying Needs – internal perceptions and expectations for how tasks and relationships should be governed.
  • Stress Behavior – ineffective behavioral styles when Needs go unmet.
  • Interests – vocational and avocational preferences.
  • Occupational – 22 job families, 200+ job titles (linked to O*Net)
  • Management Styles – approach to managing tasks and people.
  • Work Environment – the work environment that brings the best support and fit.

The Birkman Method believes:

  • in individual differences and that these differences relate to personal, social, spiritual and occupational behavior.
  • that individuals have both strengths and weaknesses.
  • in the emphasis on the positive aspects of your personality.
  • individuals can manage their behavior.
  • in providing opportunity for personal growth.
  • every organization has its distinctive personality.

For more information on The Birkman Method, visit their website at